Tuesday, December 15, 2009


We've reformatted our site. Well, for the first time really but give us a break, we're only a year old. Sadly now, there'll be precious little reason to visit us again here at the blog. Except maybe for nostalgia's sake. Happily, the new site is pretty much a fancy blog. Real fancy compared to what you may have come to expect from us online up to now.

CLICK HERE to hop over to the new site. Where each card reveals a story which represents one facet of what we work on around here. Shuffle the deck and flip through the collections, the garment library, the studio and shops, press reports and witness the emergence of a Cutter´s Council... Like our original blog, its designed in time with no beginning nor end, through resourceful innovation and experimentation. It´s a decorated blog. A tailor-made homepage. We hope to fascinate but are equally prepared to frustrate.

NOTE: If you've visited our main URL before, you might need to "empty cache" (whatever that means) to get it to load the first time.

Friday, December 4, 2009

COLLUSION: Denham and EnPlus


The official introduction of the EnPlus/Denham Collusion Series marks the project coming out of months of secret meetings and into the winter light of Amsterdam in December. The series includes the 495 Japanese Dry Selvedge, the 459 American Standard and the Revised Staple White Tee. Each of the three represents a meeting of the minds of EnPlus and Denham.

Malvin Wix, Gee Schmidt and Edson Sabajao AKA Patta have a proven track-record of identifying, participating-in, filtering and combining style influences with a level of distinction and individuality that can only be born from lifetimes fully submersed in the unpredictable but ultimately harmonious mix of expressive cultures which have been capturing their imaginations since they were kids.

The combined vision they've manifested within their existing Patta concept has received international respect deriving as much from the trio's personal integrity as it does from the carefully curated rare sneaker assortment for which the store is world renowned. Patta's selection has a reputation for flair, taste, cool, authenticity and fun and the service culture the team have nurtured in the shop has always reflected these exact same values.


But that's Patta. Their new shop Precinct 5 which opens next week on December 10th sits within a retired Amsterdam police station (the former 5th precinct) and represents a completely new step in their entrepreneurial evolution and their new product design platform.


EnPlus is now emerging as the product-based expression of this next evolutionary stage. The crew approached Denham to collude on an inaugural program of co-branded items in honor of the birth of their new shop and the emergence of their new brand.

The concept includes two equally pure approaches to the iconic 5-pocket along with the kind of fresh white tee shirt we used to scoop-up in double packs, crack open and wear right off the card, fold lines and all.


Named for the address of the Denham store in Amsterdam, the premium edition is crafted in 22-dip Japanese narrow-loom selvedge and features anodized trumpet-shank buttons on the fly. Other details like the full waistband embroidery; "Honorable Men Go With Honorable Men,", the high gloss black leather waistband label with EnPlus emboss, black twill interior fly taping and interior pocketbag imprint are all common to both denim styles.


Named for the new address of the Precinct Five store, the core edition is made from classic 8-dip American denim and features a traditional button fly. The other details like the full waistband embroidery; "Honorable Men Go With Honorable Men,", the high gloss black leather waistband label with EnPlus emboss, black twill interior fly taping and interior pocketbag imprint are all present here too.


The project has been characterized by an positivistic realness embodied by Wix, Gee and Edson. Jean culture attracts purism like knees attract grass-stains but there are endless types of purism when it comes to denim. In the case of the EnPlus crew one core element of the blue jean design dogma is the all-important cuff with. The discussion surrounding the ideal cuff width was long, rigerous and exacting. For those of us on the Denham team it was an unexpected chance to witness a spin on jean oriented passion that was entirely new. Even Jason with decades of denim experience hadn't been exposed to this particular orientation before.


The cuff matters because the kicks matter. Stupid. Why else? Jeans need to look good with your kicks, or the other way around. High top, low top, mid, padded leather, unlined canvas... Getting that key measurement to work with 'em all is no mean trick.


Reaching back to the days when we would crack open a 2-pack of white tee shirts with the broad self-satisfied grin of guys that can put off the laundry for another weekend, the Collusion tee shirts are offered two-at-a-time in a subtle slub-jersey and feature articulated lower hem-drop creating shirt tails that are part of DENHAM's own tee signature launching within their Spring 2010 assortment.


The three styles in the Collusion series are offered only at the new PRECINCT FIVE shop opening December 10th, and starting at the same time they will also be presented in our own Amsterdam store on the Pinsengracht.

Wednesday, October 14, 2009


"Give a man a fish he'll eat for a day. Teach a man to fish and he'll never need to settle for anything less than the perfect fit,"

The twins from Jeanspaleis (and DNA and Accent Circonflexe) stormed the gate and wouldn't leave until they had extracted some of Jason's basic jeanscraft gnosis. A quasi-impromptu sewing college commenced and 24 intensive hours later the guys were issued the first two Academy Warrants confirming them as qualified jean seamsters.

Welcome to the Seamsters Union gentlemen. Now where the hell is Jimmy Hoffa?

Wednesday, October 7, 2009


After promising to minimize the whole celebrity thing, we'll need to amend the contract just this once. Forgive us and consider this a simple extension of the previous post.

Anyway, we'll keep it short. It was a big week for the crew at the studio. Nigel Cabourn and Drew Holmes were with us for a few days fresh from the opening of their new Army Gym concept in Japan. The fact Nigel's 40 year commitment to quality and stubburn-as-hell personal design ethic is an inspiration to us will come as no surprise.

As if that weren't enough (and it really would have been), G-Star's legendary Pierre Morisset walked through the door. A magic moment and a spontaneous meeting-of-the-minds ensued. If the rest of us need to wear vintage Elwoods and Budgie Jackets for a while keep the spark of that energy alive in the studio then, damn it, that's what we'll do. Whatever it takes.

Thursday, September 17, 2009


We're pretty determined to resist celebrity postings here. We're trying to maintain a basic focus on product. -Its inspiration, design, research and development. So forgive us for exhibiting our own case of star-struck syndrome on this one.

But the fact is that we're daily motivated by the possibility that the work we do and the stuff we create could play some small part in the grand historical trajectory of jeanscraft and utility tailoring itself. That's why we were so stoked when Adriano Goldschmidt and Francois Girbaud elected to spend some time in our world during the first L.O.C.K. event during Bread & Butter in Berlin.

As they did for anyone who shares our obsessions, these gentlemen set the pace from the very moment the appeared on the landscape of denim design and they continue to represent the gold-standard within our tradition. The idea that our work turned their heads even briefly is humbling. So humbling in fact we began to think we'd imagined it until the folks at Bread & Butter published their photograph of the occasion in their recap this week.

Since all this happened Adriano has also gifted Jason with a copy of a legendary artifact from earlier days. Jason had seen a group photo of The Genius Group posted on the wall at one of our Italian development partners. The image features some legendary young faces with Adriano and Renzo Rosso leading the charge but with the list of luminaries extending much much further.

His gift is now in our Denham Garment Library archive. Check it out and see how many you can name.

Tuesday, August 18, 2009


The first Fall deliveries have been in long enough now that it's been possible to put around 4 weeks of straight wear on the new straight-legs. The classic 5-pocket GRADE models arrived and at least one pair was put to quick use. Summer was waning but there was one last chance to try a near mythical 70's era hippy wash technique. Call it the Hippy Dippy..., -Well maybe.

Simple and probably not overly hygienic since soap is only applied directly to the outside surface, but hell if you scrub enough and rinse enough it should be fresher coming out than when it went in. Since the GRADE is a new style the window of opportunity to put the full 6-months worth of miles on them before washing was restricted. But the model is also a heritage-design and benefits a little from shrink-back once it's stretched out in the first few weeks. Not exactly shrink-to-fit. More like a shot of botox or a modest tuck to get things back closer to where they started.

We chose the South of France for the experiment. It's a dirty job but somebody had to try it.

Tuesday, July 28, 2009


We are pleased to issue volume 2 in a long running series of books that record each collection as a chapter in our history. Lest we not forget our journey.
An often likable and some say collectible item, the book is foremost a product guide to share the work and help spread the word with our stores and sales teams. A few books in very limited numbers are held back for purchase in the Denham store.

Continuing our letter of intent, we've approached the craft of book design with a modicum of tradition. The result is a considered study of the accepted process of book making,
challenging the time-honored belief that "a book should not be judged by it's cover".
In this instance, we feel it should.

Although we've temporarily published the contents online at the brilliant issuu.com,

our preference for a printed book remains unaltered. Adding a timeless spine of influence to your bookshelf.

But conventional book binding has been triumphantly destroyed with the help of a circular saw. We've hacked at the contents to create a double-front cover. Unconventional, slightly brutal, but ultimately functional:

Book 1 neatly contains a collection overview
Book 2 includes press releases, interviews, dedications and photos. As well as a sub-section showing a few pieces from our library of divine revelation: the DENHAM GARMENT LIBRARY.

This is however no easy objective. To avoid the pages 'fanning out' the books are first printed, glued and bound, before each book is half-folded, then sawn-off by hand with a spine-chilling razor sharp blade. Aimed with pin-point precision and taking care to avoid the inevitable extended pinky finger. Thankfully no fingers were lost in the making of these books.

An exercise in cutting-edge craftsmanship from our print engineer.

Sunday, July 19, 2009


Whether fighting the flames in the East or the West, there was a time when Utility was Luxury

We said at one point that we don't collect in order to covet. The greed of pure selfish possession would probably embarrass us a bit. We do collect. As a team and as individuals we've been using archival garments as silent-but-effective personal tutors for a long time and the excitement only increases.

Last week we found a pair of antique Japanese fireman's trousers. When they first caught our eye they looked familiar somehow
(socrates said we experience a sensation of "rightness" during the acquisition of knowledge because our understanding awakens awareness of divine patterns previously dormant in our souls... -but none of us paid that much attention in class). Anyway, these trousers awakened awareness of something.

It only took another minute or so to remember we owned another pair of work pants believed to be turn-of-the-century fireman's trousers...   -Only these came to us by way of Britain. They're one of the studio's favorites. Can't Bust 'Em.

Compare the two and it's very clear which is from the East and which is from the West. But adjust your perception just a little and the similarities start appearing. Both are crafted from extremely rugged black selvedge fabric. Both show the effect of the natural twist associated with classic denim workwear.

Turn them both over and the story continues.

oth designs utilize a functional cinch-back. The western variation employing a buckle and the eastern version using a full sash belt wrapped and tied toward the center-front.  Both cinches attached in nearly the same location with rugged stitch work just to the right and left of the center-back.

Both pairs feature cuff-wear on the same leg. The Can't Bust 'Em specimens have been patched with wool, the Japanese pair has yet to be repaired.

Both pairs use natural plain-weave muslin elements to apply branding. The Can't Bust 'Em pair brands the outside, the Japanese labeling is internal.

Use of the softer muslin extends into the internal waistband treatments on both, though the Can't Bust Em's uses a yarn-dyed stripe/dot fabric. Both use a soft secondary fabric for edging and fly-facings. Brushed moleskin in the case of the Cant' Bust "Em's, and a softer finer indigo-dyed twill on the Japanese design.

Both feature strong, generously proportioned functional front pockets. The western pair also feature back pockets (a jeanswear innovation).

Hey, all this commitment to quality almost verges on luxury by the standards of the day. But we guess whether guys were fighting fires in Great Britain or Japan, utility would have been the real luxury.

If you've gotten this far down this posting, God bless your patience. We're just crazy for this stuff. Sue us. But what's more important is what we do with it. And it's this kind of inquiry that has inspired our commitment to our own modest array of construction features. In our case it includes:
> Japanese Selvedge
> Leather Rivet-Saddles
> Fully Bound Internal Flies
> 7-Point Anatomical Hip-Pockets
> Darted Articulation
> Fully Tailored 3xChambray Waistbands

... -and so on. But to see what we mean or when and where we employ these standards you'll need to come hangout with us.

Saturday, July 18, 2009


[part one here]

When the Product was the Message

Our research has been taking us allover the place this season. Lucky us. Sessioning with a Russian & US military uniform expert in Berlin, digging through the archive of an RAF & Royal Navy collector outside Paris... In an odd twist entering the inner-sanctum of a Tokyo collector specializing in turn-of-the-century US western and workwear only later to get the down-low on Japanese textiles from an American in Brooklyn (passion for garment history effectively folding the map pressing the East right up against the West). During these exploits we've curated some incredible new research material for the DGL.

On the Button
A natural part of our design focus is the issue of utility. We consider denim and the related world of workwear to fall into the realm of Utility Tailoring. As such the development of very fundemental utilitrarian garment compenents provides endless fascination and inspiration. It allows us all here at Denham and any other label sharing this ambition to push things forward.

You can't get much more fundamental than a button. Our research recently reminded us of a time when utility was the point, and the product was the message.

Besides pushing performance in the area of durability, evolving concepts like the shank-assembly and split-ring attachement, buttons from the first golden era of workwear design spelled-out their intentions right down at the detail level. They litterally announced their design objectives.

This was the case whether they were aiming to wear well like anthracite, be strong & reliable, even as strong as granite or the rock of gibraltar.

If the intention was to ensure you'd never ripum (or alternatively be rip proof), they'd deliver sure service, offer a true fit, have the brand take responsibility to watch the wear, load nuff stuff into the construction so you could think of them as ironalls instead of overalls... -if they made the effort to sanforize or use 8 oz shrunk, then they engraved or embossed that promise where it couldn't be forgotten. Deep into the product. Somewhere along the line, well after this period, the "message" became so disassociated from the product that the marketing took on a life entirely of its own. But these examples are from before all the extravagant aspirational lifestyle claims and media hype, when product and message were less detached from one another. Simpler times we guess.

Not to mention the obvious attention to balancing tradition with invention (our own modest obsession), using a traditional button but upgrading the durability by exchanging the convention of weak threads for inventive steel rings. Given all this its a daunting task to try and push it even further forward but we've got resources now they didn't have back. Maybe only little things, like investing in solid castings where they were restricted to hollow two-part plus bent-wire assemblies. Every little step contributes something and the more history we experience the more we're inspired to keep pushing.

Friday, July 17, 2009


We don't wrestle with internal demons around here too much. Why are we here? What's it all about? We get to spend more time making than thinking. But if we ever did need reassurance it's easy to find in Brooklyn.

David Gensler, Aerosyn-Lex and Portia Wells put some time aside to show us what they've been up to. Here's where we should say that these folks navigate within the realms of creative strategists and denizens of new design. As such they have plenty of cool "clients" (including a couple denim brands), but our connection to this passionate posse is not professional. It's cultural. Besides they have enough clients and we don't use agencies.

Peek through their Brooklyn porthole and you're looking into an intense mix of activities, values and influences. We were particularly inspired by the crazy attention to fabric-development within their own SvSv collection where they employ pure musk ox qiviuk among other things . We were also floored by our first real-life exposure to their unbelievable collection of antique tailor's shears... it's reassuring to know we're getting help salvaging and caring for these priceless forbearers of our shared tradition.

True to the notion that we need to share this tradition even as we push it forward, they honored the ethic more deeply as we parted ways by entrusting us with the first pair of shears they ever acquired. Judging by the shape and the ornate scabbard they maybe more suitable for an obscure martial-art than for garment-making, but the workmanship is insane.

It's a really good day when you can bracket it with learning on both ends. Destroy a little convention at breakfast, worship a little tradition before lunch.

From chewing the fat with Gensler and crew in the morning, the afternoon offered a chance to meditate among a mind-boggling and spirit-moving range indigo drenched folk textiles from Japan as well as Korea and India. Keeper of both the relics and the knowledge, Stephen Sczcepanek, deepened our understanding and appreciation of these traditions well beyond our expectations, given the brief couple of hours we spent with him.

He shared new specimens like ultra-delicate Korean wrapping cloth, deeply patinaed Japanese pawnshop paper, wisteria yarns gathered from jungle vines to be spliced together by hand (not "spun") and woven into one of the rarest fabrics in the world. We're not kidding.

And, of course, there was a tonal kaleidoscope of indigo infused Boro specimens.


Thanks very much to the stand-up folks over at Dazed & Confused for helping spread the word this week.


A bronze tailor by Judith Weller gifted to the City of New York in 1984 signifying a gateway to Fashion Avenue.

That much at least is indicated on the plaque. But how he got his hands on our jeans is beyond us, we don't even have distribution in the States. From the look of it we assumed he was practicing the spiral stitch technique for an updated darn-type repair.

Wednesday, July 8, 2009


Normally when we talk about Yankee Ingenuity we're talking about our shared tradition of making inventive utilitarian improvements to denim and workwear. But this is a whole different take on getting yankee.

Thanks to facebook, I'm slightly ashamed to admit, there are some cool folks digging in the archives for us. Most of their contributions are tangible and end up as specimens in in the DENHAM GARMENT LIBRARY. This one isn't and we've got almost no reason to post it except that it makes us really really smile. To this day denim trends and big marketing concepts are still fickle mistresses, so even now we're not laughing at it. We're laughing with it.

Tuesday, July 7, 2009


A friend of ours is getting married. We'll leave him his privacy but we thought the project we helped him with might provide some council for other folks investigating bespoke.

His idea was to create a fully tailored wedding suit using our selvedge denim. Cool enough.

Whether he anticipated this or not, his concept essentially sets up a glorious collision between two giants of menswear tradition. Beau Brummel and Jacob Davis. The former considered the father of modern suiting and a legendary arbiter of style. The later being the crazy utility tailor and sometime tinker who risked ridicule by slamming machine-rivets into work pants creating the archetypal blue jean.

We've got an addiction to both around here so the request captured our imaginations. We suggested our fabric be crafted into suiting by New Tailor, with ateliers here in Amsterdam and Utrecht. They work in consort with a team of artisans on Savile Row in Mayfair, former stomping ground of the original "Beau" mentioned above.

We were also honored to be the last stop for the finished suit. Jason attached the (kissing) and other buttons here at the studio where our denim fabric was re-introduced to our signature findings in the final stretch of the suit's completion.

Monday, July 6, 2009


Leonard Cohen wrote it. The Antecedents reworked it. Last week, we lived it.

Honestly we hope these posts are read by folks other than industry types, so for the benefit of those who wear jeans for love instead of selling them for money we'll provide a lightnening-fast account of Bread & Butter.

Here goes:

A. Big giant trade show in Berlin. B. Jeanmakers set-up. C. Store buyers visit. D. Wares are shown. E. Flesh is pressed. F. Final consumers are left almost entirely out of the equation which is a damn shame really.

This season the organizers of the show in Berlin created a much needed area for what they described as Labels of Common Kin, or L.O.C.K. Among other characatersisticss the brands housed in the space were meant to represent "substantial craftsmanship". We were invited and we were pleased to be in such good company. This is supposed to be our blog but we'll extend a shout-out to folks like England's Nigel Cabourn, Montreal's Naked & Famous and Ibara city in Okayama's PH7 all whose work was inspiring.

Given the industry focus of these escepades we're left with slightly mixed feelings. We want to pay as much attention to the craft, detail and innovation of the presentation as we do on the product but we're mildly bummed that it's not something everyone gets to see. To ease the pain a little we extended our store-concept as the atmoshpere of the booth so your visit with us in Amsterdam should hopefully have the same vibe.

But, it's not a store, it's a trade-show. So it goes up in a matter of days and the process looks a bit like the impressions we've provided here.