Wednesday, July 8, 2009


Normally when we talk about Yankee Ingenuity we're talking about our shared tradition of making inventive utilitarian improvements to denim and workwear. But this is a whole different take on getting yankee.

Thanks to facebook, I'm slightly ashamed to admit, there are some cool folks digging in the archives for us. Most of their contributions are tangible and end up as specimens in in the DENHAM GARMENT LIBRARY. This one isn't and we've got almost no reason to post it except that it makes us really really smile. To this day denim trends and big marketing concepts are still fickle mistresses, so even now we're not laughing at it. We're laughing with it.